Sette Trophy: A Tribute to the Boldest Race on Earth

The Spirit of Adventure Never Fades

There was a time when adventure wasn’t measured by GPS coordinates or social media check-ins. It was measured in mud, sweat, and broken axles. That was the Camel Trophy—the toughest off-road endurance challenge the world had ever seen. From the jungles of Sumatra to the frozen tundra of Siberia, it wasn’t just about speed. It was about persistence, resilience, and the will to keep moving forward.

Teams of explorers, armed with nothing but their skills and their iconic, sand-covered Land Rovers, took on the wildest terrains on earth. They didn’t just cross rivers; they built the bridges. They didn’t just drive through the jungle; they carved the roads. It was the ultimate test—not of machines, but of the people who dared to take part.

Why Sette Trophy?

This collection is more than just clothing. It’s a homage to that spirit—to the adventurers who didn’t just follow the map, but rewrote it. It also nods to one of the very first products we ever made at Sette, an early tribute to the Camel Trophy that became an instant favorite. Now, we’ve taken that idea further.

The Sette Trophy Capsule brings the same bold, no-nonsense attitude to everyday style. Oversized heavyweight crewnecks and long sleeves—built like gear, worn like a statement. The Trophy Cap—a modern nod to the headwear of past expeditions. Everything in this collection is designed to feel like it belongs on the road less traveled.

Because adventure isn’t a destination. It’s a way of life.

Stay stylish,

Sette Team 🏁