St. Moritz, top of the world.

If you know, you know: they don't call it top of the world for nothing. This year we were lucky enough to attend The ICE St Moritz, one of the most exclusive car events in the world where we showed our first products ever. If exclusive cars, iconic places and stylish people sound like a good combination, we suggest you continue reading.

The International Concourse of Elegance was created to enjoy driving, showing and watching some of the world’s most exciting vehicles. Polo matches and Horse-Racing events have been held there for decades, and a high class motoring event seemed the natural next step.

The exclusivity level of this event was out of this world. Just to give you a bit of context, the CEO of Pagani Automobili, Horacio Pagani himself was there. And let's not forget to mention some of our favourite motorsport personalities Ted Gushue, Riley Harper or Mai Ikezawa were all there (if you ever read this, we're open to a collab..). 

On a car level, the star of the show was the Ferrari 250 GTO. Only 36 of this cars were ever built, and the last one of those auctioned for a whooping 70 million USD. But that's not the most impressive part, what blew our minds was that those multi-million-dollar cars were drifting on ice. On some events, the cars are parked and even behind a glass. Not at the ICE.

After an amazing day taking amazing pics with the help of our friend @williamkoitrand, it was time to leave the lake. But the story doesn't end here, because the best was yet to come. You see, we couldn't leave this amazing place without a proper farewell until next year. The iconic Badrutt's Palace hosted an amazing gala dinner with its VIP guests, so the Sette Team found a way to sneak in to celebrate the ending with an unbelievable night at the hotel's private club. What a night it was..

The ICE was an amazing experience and we'll make sure to be there next year with more cars, more fun and more new stuff to show you. Until then..

Stay stylish,

Sette Team