Our Story
Sette is born
In a fast-changing environment, where fast fashion prevails and where style seems to take the backseat, we intend to recover the pursuit of good taste. That's when two of our greatest passions come together, classic cars and fashion. That's when Sette was born, a brand that prioritizes style and quality over trends, a brand where the only fast thing is the cars we drive.
First steps
With a clear vision of what Sette should become, in 2021 the brand was born. We started engines defining our name, our logo, our values, and start working to give birth to the new concept of "old money style" clothes for young people. After months of work, the first designs came to life at The ICE St. Moritz, as it could't be another way.
Just getting started
Sette is a brand for those who appreciate good taste and incorporate it into their daily lives. Sette is a way of living a quality life, identifying yourself with people who live the same way. We know that creating great things takes time, and for now we ask for your trust joining our exciting journey. Because Sette is here to stay and evolve with its community.
Press & Media Resources
Your Source for Scuderia Sette News, Media, and Collections.